Role: Concept, Graphic Design, Illustration

Dganit Ein Bar is Israel’s 3rd largest bakery, and is known for its great variety of delicious breads and pastries.


While designing the bread packages, I was faced with a challenge of creating a distinguished , strong shelf presence while keeping an elegant, clean aesthetic design. My solution was giving each product a look that matches its qualities, using crisp, memorable illustrations, unique typography and vibrant color fields easily visible from all viewing angles. I used a minimalist color palette, accurately picked to fit harmoniously.

This project was created as part of my work at Studio Rosenberg.